CANON CarePak

ABOUT THIS PROJECT

This project was all about building a strong connection with a very specific audience; photographers. Rather than simply relay the CarePak’s qualities, we decided to utilize a photographer’s common run in with broken equipment but with a comedic twist. This concept combined with the unexpected opening of an old-timey announcer gave the Canon CarePak Plus a fun and unforgettable opening.

PROJECT SCOPE

  • Set Design
  • Casting
Original Cut

BEHIND THE SCENES