Le-Sac

ABOUT THIS PROJECT

The objective with this project was to reach two separate audiences with one solid concept. In development we determined the concept should focus on the practicality and use for the Le Sac Bag in an average family. The set up was simple, yet relatable, depicting the typical struggles a large family goes through to prepare for a trip. Using such a relatable scenario as a base gave us the opportunity to speak to both a broader audience as well as the specific experience of a Jewish family.

EDITS - CONCEPTS

  • 2 concepts

PROJECT SCOPE

  • Studio
  • Casting
  • Motion Graphics
  • Voice Over
INFO Video

The MAYER Family
BEHIND THE SCENES